Importance of tailoring a cover letter – Don’t let people guess if your skills are relevant


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As you undergo the challenge of applying for jobs, setting yourself up for success is critical.  A tailored cover letter makes a huge difference, but in order to write a good cover letter it is essential that you understand the following: 1.    Why you are writing this letter. 2.    Who is going to read it. 3.    How you will ensure that it captures the attention of the reader to get you to the next review phase.