Getting out of the weeds


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I was conducting a workshop on preparing academic scientists for careers in industry and was struck by the difficulty some scientists have with developing succinct “value statements” that convey the importance of their work tailored to their intended audience.  The natural tendency  of scientists is that more detail is better, and every factoid is critically important no matter the situation.  In the real world, you may have a chance encounter with the CEO of your company who asks “what are you working on” while you're riding the elevator.  If you can't boil down